ABC Marketing is placing “key visual references” from LOST in popular Marvel comics, including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins. Heroes I could understand but LOST? Oh well, product placement and viral marketing is rife, so what’s the big deal. Well the big deal is this… I’m a BSG fan, I buy pretty much anything to do with BSG, the books, DVDs and other random guff… including the comics. So if BSG were appearing in other things, I’d probably feel the urge to buy those things too. So, if I’m a huge fan of LOST I’m going to feel the urge to splurge on some comics that I might not otherwise bother. It’s kind of annoying for the mega fan… that’s my point.
The blurb states “now fans can discover elements from the hit series “Lost” in Marvel comics. ABC marketing has strategically placed images and references from the show in various comic books, including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins on sale now”. Examples of “Lost” references include a “Lost” poster, the number 6, and the slogan “Find Yourself” in the latest editions of numerous Marvel comics throughout the month. Expect more “Lost” placements to pop up in comic books on stands January 23 and January 30.
Season Four of “Lost” premieres, Thursday, January 31 at 9:00 p.m., ET.