Weekend Box Office: “Wreck-It Ralph” Fixes Box Office

By Kirsten Anderson Uncategorized

Audiences love the '80s!

Here are the numbers:

1. Wreck-It Ralph 3D (Disney) NEW [Runs 3,752] PG
Friday $13.4M, Saturday $21.2M, Weekend $50.0M

2. Flight (Paramount) NEW [Runs 1,900] R
Friday $8.0M, Saturday $10.5M, Weekend $25.0M

3. Argo (Warner Bros) Week 4 [Runs 2,774] R
Friday $2.9M, Saturday $4.7M, Weekend $10.3M, Cume $76.0M

4. The Man With The Iron Fists (Universal) NEW [Runs 1,868] R
Friday $3.0M, Saturday $3.0M, Weekend $8.2M

5. Taken 2 (Fox) Week 5 [Runs 2,639] PG13
Friday $1.8M, Saturday $2.7M, Weekend $5.9M, Cume $125.6M

Hurricane Sandy didn’t have much of an effect on the box office; whatever business was lost on the East Coast must have been madeĀ  up elsewhere, because the weekend turned out to be a good one, up 15% over this weekend last year.

A lot of that was due to “Wreck-It Ralph,” the animated Disney feature that turned into a big hit. I know expectations were high, but I think they were exceeded. This was one of those rare movies that could honestly wear the “for the whole family” tag. The storyline had something for both boys and girls. Parents of kids who were in the right age range for the movie had also likely grown up playing video games in the late ’80s and early ’90s, so there were plenty of jokes for them to get. It got an A Cinemascore, so strong word of mouth should keep it going until the release of the next family movie, “Rise of the Guardians.”

“Flight” did much better than expected, with an impressive $25 million from only 1,900 theaters. Moreover, the box office had a big jump from Friday to Saturday so word of mouth is good; audiences gave it an A- Cinemascore. Needless to say, it’s playing better with adult audiences and poorly with teens. That’s fine, it’s the adult movie time of year (not that kind of adult, I mean awards bait movie adult). Unfortunately, it’s hard to be too optimistic about the movie’s long-term prospects, simply because the marketplace is so crowded. “Skyfall” has been drawing in the non-Bond audience overseas and will no doubt do that here as well. Then there’s “Lincoln,” which also plays to the same adult drama audience. “Flight” will no doubt be remembered at awards time, though.

“The Man with the Iron Fists” didn’t cost much to make, which is good, because it performed terribly. It aimed for a specific audience (mostly MMA fans), but that audience didn’t like what they saw, giving it a C+ Cinemascore. So don’t look for “The Man with the Iron Fists II” anytime soon.

Good for “Argo,” still in the top five in its fourth week.

Next week! Expect “Skyfall” to dominate–as noted above, it’s been breaking records in the UK, so obviously it’s drawing in everyone, not just the usual Bond audience. Even my mom said she wanted to see it. Now if that doesn’t signal widespread interest, I don’t know what does. There aren’t any other wide openings, which is understandable; everyone’s staying away from Bond…

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