They're old, they're back, and they kicked some small box office ass.
Here’s how the early estimates look:
1. The Expendables 2 (Millenium/Lionsgate) NEW [3,316 Runs] R
Friday $10.5M, Weekend $30M
2. The Bourne Legacy (Universal) Week 2 [3,753 Runs] PG13
Friday $5.4M, Weekend $16.8M (-56%), Cume $69.4M
3. Sparkle (TriStar/Sony) NEW [2,244 Runs) PG13
Friday $4.5M, Weekend $14.0M
4. ParaNorman 3D (Focus Features) NEW [3,429 Runs] PG
Friday $4.5M, Weekend $13.4M
5. The Campaign (Warner Bros) Week 2 [3,255 Runs] R
Friday $4.1M, Weekend $12.8M (-52%), Cume $51.1M
[Numbers courtesy of Deadline]
“The Expendables 2″ got an A- CinemaScore from audiences. Does this mean it’s a great movie? I think it means it’s a movie that knows its audience, knew how to attract its audience, and delivered exactly what that audience wanted. There’s a lot to be said for a movie knowing who it is and doing its best to be that movie and nothing more.
The other newcomers, “Sparkle” and “ParaNorman” did okay, not great, but were well-received by audiences, getting an A and B+ CinemaScore respectively. That might help them hold on for another week with positive word of mouth. Speaking of holds, “The Bourne Legacy” and “The Campaign” held on respectably. All in all, a solid but unspectacular weekend at the box office.
Next week! Not much, just Dax Shepard and Kristen Bell in “Hit & Run,” out on Wednesday, and “Premium Rush,” with Joseph Gordon-Levitt, which I would swear was filmed way back in 2010.
