Here’s how it looks:
1. The Croods (DreamWorks Animation/Fox) NEW [Runs 4,046] PG
Friday $11.6M, Saturday $18.5M, Weekend $44.0M
2. Olympus Has Fallen (FilmDistrict) NEW (Runs 3,098] R
Friday $10.0M, Saturday $12.8M, Weekend $30.8M
3. Oz The Great and Powerful (Disney) Week 3 [Runs 3,805] PG
Friday $5.7M, Saturday $10.2M, Weekend $23.0M, Cume $178.5M
4. The Call (TriStar/Sony) Week 2 [Runs 2,507] R
Friday $2.6M, Saturday$4.0M , Weekend $9.1M (-47%), Cume $31.3M
5. Admission (Focus Features) NEW [Runs 2,160] PG13
Friday $2.0M, Saturday $2.8M, Weekend $6.6M
[Numbers courtesy of Deadline]
Some movies are just review proof. For example, an animated children’s movie released during a weekend when kids are just starting spring vacation and their parents are already sick of them. “The Croods” got terrible reviews all around, but audiences gave it an A Cinemascore, mostly because it got the family out of the house and gave them something to do.
Meanwhile, “Olympus Has Fallen” also proves that there will always be a market for big, dumb action movies. Again, terrible reviews, but an A- Cinemascore. Even the presence of Gerard Butler couldn’t hurt the movie at the box office. He seems like a decent enough guy, but it feels like years since he’s been in anything but a flop.
Some genres do need reviews to spark some interest, though. For example, this week’s other new entry “Admission.” It’s a light romantic comedy that reviews seemed to say was neither romantic nor comedic enough to push the adult audience out to the theaters rather than wait to download it. Tina Fey and Paul Rudd need better material than this.
Last week’s top two, “Oz the Great and Powerful” and “The Call,” held up nicely for the third and fourth spots on the list. Oh, and last week’s indie hit, “Spring Breakers,” expanded into the big leagues this week, with 1,1o4 theaters, good enough to push it into sixth place.
Next week! We have the long-delayed “GI Joe: Retaliation” to challenge “Olympus Has Fallen.” Then there’s “The Host,” the adaptation of the Stephenie Meyer novel that has gotten surprisingly little publicity. We also have the Tyler Perry spring entry, “Tyler Perry’s Temptations: Confessions of a Marriage Counselor.” Specialty box office fans should take note that “The Place Beyond the Pines,” the Derek Cianfrance film with Ryan Gosling and Bradley Cooper, lands in four theaters.