People liked "The Avengers."
Even better than predicted:
1. Marvel’s The Avengers (Disney) NEW [4,349 Theaters] PG13
Friday $80.5M, Saturday $69.7M, Weekend $200M, Global $640M
2. Think Like A Man (Screen Gems/Sony) Week 3 [2,010 Theaters] PG13
Friday $2.6M, Saturday $3.3M, Weekend $8.0M, Cume $73.0M
3. The Hunger Games (Lionsgate) Week 7 [2,794 Theaters] PG13
Friday $1.6M, Saturday $2.6M, Weekend $5.7M, Cume $380.7M
4. Pirates! Band of Misfits 3D (Aardman/Sony) Week 2 [3,358 Theaters] PG
Friday $1.3M, Saturday $2.4M, Weekend $5.4M (-51%), Cume $18.3M
5. The Lucky One (Warner Bros) Week 3 [3,005 Theaters] PG13
Friday $1.9M, Saturday $2.3M, Weekend $5.4M, Cume $47.8M
[Numbers courtesy of Deadline.]
I had heard excited predictions of a $175 million opening weekend for “The Avengers,” but $200 million? Now that’s a popular movie. It’s set to take over the number one spot for biggest US opening weekend of all time (“Harry Potter and the Deathly Hallows Pt 2″ had been the previous winner with $169 million).
And even better news than just the dollar signs. Here’s how the audiences broke out (again, thank you, Deadline):
50% over age 25
50% under 25
60% were male
40% female
55% were couples
24% families
21% teens
I’m surprised the male/female ratio wasn’t more even.
How did audiences see the movie?
52% saw it in 3D (40% in traditional 3D, 8% in IMAX 3D)
4% on premium large format
So yeah, that was a successful weekend. Nothing else stood a chance, so basically nothing else opened.
I’m guessing that the jump from the predicted $175 million to $200 million was from overwhelmingly positive word of mouth, which I will assume will carry over to next week. It’s hard to think “The Avengers” won’t win the box office next week as well. The only challenger is “Dark Shadows,” so yeah, good luck with that…
