They won the box office battle...this week.
And the numbers:
1. Snow White And The Huntsman (Universal) NEW [3,773 Theaters]
Friday $20.3M, Saturday $21.5M, Weekend $56.1M, International $39.3M
2. Men In Black 3 (Columbia/Sony) Week 2 [4,248 Theaters]
Friday $8.1M (-54%), Saturday $12M, Weekend $28M, Cume $111M
3. The Avengers (Marvels/Disney) Week 5 [3,670 Theaters]
Friday $5.6M, Saturday $9.0M, Weekend $19.8M, Cume $541.5M
6. Battleship (Universal) Week 3 [3,144 Theaters]
Friday $1.3M, Saturday $2.1M, Weekend $4.7M, Cume $55.0M
5. The Dictator (Paramount) Week 3 [2,649 Theaters]
Friday $1.4M, Saturday $1.9M, Weekend $4.6M, Cume $50.0M
Hollywood is happy again. Hooray! A movie succeeded at the box office! And it’s not “The Avengers!” Yes, after weeks of flops, a new movie broke through–”Snow White and the Huntsman” exceeded expectations that had been pegged in t$38 million range with a $56 million take. Sure, the film may have only gotten a B Cinemascore, but Universal, the home of such disasters as “Battleship” and “The Five Year Engagement,” is just happy they bought a ticket to see it in the first place. The movie had been tracking softly, but interest suddenly picked up late last week as, I guess, people said, “Hey, there’s nothing else opening this weekend…” Will it hold up, though?
It doesn’t look good–”Prometheus” opened in the UK this weekend, ahead of its US opening next Friday, and it played like a blockbuster. The Ridley Scott film earned £2.2m ($3.39M), including an estimated £200k ($306K) from special midnight screenings on Thursday. 3D accounted for 76% of the take, including 6.74% from IMAX. That probably would have been more, except that “Men in Black 3″ is still clogging up IMAX screens, allowing for only one “Prometheus” showing a day. However, the two x70mm IMAX sites (Southbank in London and Manchester) were all “Prometheus” and reportedly all shows were sold out in advance.
Next week! “Prometheus” lands on these shores, no doubt knocking “Snow White” off her shaky perch. That’s the only wide release, but there are a slew of indie opening: “Bel Ami,” “Safety Not Guaranteed,” and “Lola Versus.” So check your art house or your VOD if you’re looking for an alternative to the blockbusters….
