Here’s how it looks:
1. Think Like A Man (Screen Gems/Sony) Week 2 [2,015 Theaters] PG13
Friday $5.5M, Saturday $7.8, Weekend $18.0M (-46%), Cume $60.8M
2. Pirates! Band of Misfits 3D (Aardman/Sony) NEW [3,358 Theaters] PG
Friday $2.7M, Saturday $5.1M, Weekend $11.4M
2. The Lucky One (Warner Bros) Week 2 [3,175 Theaters] PG13
Friday $3.9M, Saturday $4.7M, Weekend $11.3M (-50%), Cume $39.9M
4. The Hunger Games (Lionsgate) Week 6 [3,572 Theaters] PG13
Friday $2.9M, Saturday $4.7M, Weekend $11.2M, Cume $372.4M
5. The Five-Year Engagement (Universal) NEW [2,936 Theaters] R
Friday $3.5M, Saturday $4.7M, Weekend $11.2M
[numbers courtesy of Deadline]
Remember that high Cinemascore “Think Like a Man” received last weekend? That A+? Apparently all those satisfied customers told their friends, who came out to see the movie this weekend, thus barrelling over all other new entries. Adult entries, that is–”Pirates! Band of Misfits,” the first kids’ movie in a while did okay. “The Five Year Engagement,” which had a very low key release played in a very low key manner. I bet I could walk up to group of people on the street right now, ask them, “So what did you think of ‘The Five Year Engagement’” and they’d say, “Someone’s been engaged for five years?” It almost seems like they were trying to sneak this into theaters. I don’t know if this is because they thought it was bad and were trying to bury it, or if they thought it was so great they were convinced it was so good that word of mouth would carry the day, or if they think Judd Apatow’s name is so powerful they can just slap it on a poster, put it out there and sit back while the audiences roll in. Whatever the plan, it didn’t work. That’s a pretty bad opening.
The other two openers this week, Jason Statham’s “Safe” and John Cusack’s “The Raven,” also did poorly. It was just a bad weekend for new movies.
Next week: Run and hide, every other movie! “The Avengers” is coming to town on Friday, after cleaning up overseas with $178 million so far. Practically the only other movies opening are specialty movies: “The Best Exotic Marigold Hotel” with an all-star cast of British acting charmers, opening in 27 theaters and aimed squarely at the non-”Avengers” audience, and “A Little Bit of Heaven,” something with Kate Hudson plus some actually pretty good people–Gael Garcia Bernal, Peter Dinklage, Lucy Puncy–opening in just one location. Like I said, run and hide, everyone not associated with “The Avengers.”