A win, but not a knockout.
Here’s the money:
1. The Amazing Spider-Man (Columbia/Sony) Week 1 [4,318 Theaters] PG13
Friday $20.7M, Saturday $24.4M, Weekend $66M, Cume $140M
2. Ted (Universal) Week 2 [3,256 Theaters] R
Friday $10.5M, Saturday $13.5M, Weekend $35.5M (-35%), Cume $123.0M
3. Brave (Pixar/Disney) Week 3 [3,891 Theaters] PG
Friday $6.2M, Saturday $9.8M, Weekend $23.5M, Cume $177.8M
4. Savages (Universal) NEW [2,628 Theaters] R
Friday $5.6M, Saturday $5.9M, Weekend $16.6M
5. Magic Mike (Warner Bros) Week 2 [3,120 Theaters] R
Friday $6.1M, Saturday $5.4M, Weekend $14.9M (-62%), Cume $72.0M
It feels like “The Amazing Spider-Man” has been open forever, doesn’t it? But it’s only been six days. The above numbers only reflect the traditional Friday through Sunday weekend, but of course before that the movie had earned about $74 million. So how does this opening compare to others? Could you argue that the $66 million earned over the regular weekend is not the proper comparison because it doesn’t reflect the rush of those first three days? I think that’s fair. So how does $74 million compare to other big releases recently? Well, it’s very good, but no “Hunger Games.” Last year “Captain America,” earned $65 million on its opening weekend, and that was with a much less known character. So again, I know people see headlines like “Amazing Spider-Man Has $140 million Opening” but when you look closer it’s just good, not great.
“Ted” is having another great weekend, doing solid business with people who didn’t want to see another “Spider-Man” or who saw it earlier in the week. Deadline notes that “Ted” opened this weekend in Australia and earned TWICE as much as “The Amazing Spider-Man. Australians are in the mood for comedy! “Magic Mike” had a decent hold.
“Katy Perry: Part of Me” opened slow but the studio insists there’s a long life ahead for the film and they expect slow and steady to win the day. Yeah, sure. “Savages” actually opened better than expected, but got a C+ Cinemascore. There goes any word of mouth help.
Next week! The only major new release is “Ice Age: Continental Drift,” which has been doing well overseas. Can it contend with “Spider-Man?” Can it…beat it? Hmm, interesting. New indies include “Easy Money,” “Trishna,” and “Red Lights.”
