Any time a movie is a big hit, there are plenty of products sold to go with it (who still has their first “Twilight” mug? don’t be shy, raise your hand!). And in recent years, with DVD sales falling, stores and movie studios have really been amping up the products and extras to go with the DVD releases of hit movies.
Now, though, Target is taking it to a whole new level. To go with the August 18th DVD release of “The Hunger Games,” Target will promote a group of high-end products only to be sold in their stores. Variety says Target will have:
“…a 14-carat gold reproduction of Katniss Everdeen’s Mockingjay pin for $999, a replica of her leather hunting jacket for $349 and a lithograph signed by pic’s cast, including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, for $699.
All three will only be available on Target’s website, beginning midnight Aug. 18, with only 100 of the pins and lithographs, and 50 jackets available over three days.”
Buy a $1000 gold pin, pick up the deluxe Blu-ray package while you’re there.
Target is obviously, um, targeting a very special type of fan:
“we’re bound and determined to be the destination for ‘Hunger Games,’” especially after the books and film “truly captivated the nation,” John Butcher, VP of Entertainment at Target, told Variety.
They should have had more of the jackets and less of the pins. I can’t picture many of the books teen fans having $1000 (excuse me, $999) to spend on a pin, but I can picture a pretty decent number scraping together money and begging for early Christmas/birthday presents for the jacket (which is much more practical than a pin and may indeed win mom over). Of course look for a fair percentage of those fifty jackets to be on eBay by Sunday, with bidding starting at $349.
Target will also be offering plenty of other traditional, cheaper merchandise–lunch boxes, backpacks, etc., plus every DVD version and package imaginable. Maybe this will be the start of a new trend, though, super expensive movie things. Look out for platinum versions of the ring from “The Hobbit.”