One of the nifty things about financing a hugely anticipated movie that is sure to bring in a giant audience is that you can use that movie to promote your other movies. We have a wonderful example of this today: Paramount is one of the studios behind “The Hobbit: An Unexpected Journey.” They also have “Star Trek Into Darkness” ready for release May 17, 2013. So how about this? They’re going to show nine minutes of “Star Trek Into Darkness” before showings of “The Hobbit: An Unexpected Journey” at IMAX 3D theaters when it opens on December 14th. So if you love “The Hobbit” and you love “Star Trek,” make sure you see it in an IMAX 3D theater.
Here’s an excerpt from the press release:
“Our longtime partners J.J. Abrams, Bryan Burk and the Bad Robot team have really hit it out of the park – the footage is absolutely incredible,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “Their use of the IMAX Camera and canvas is sure to impress current and future Star Trek fans alike, and we’re thrilled to once again work with our friends at Paramount Pictures to offer this extended ‘first look’ at this highly anticipated summer blockbuster.”
To further the IMAX experience, Star Trek Into Darkness used IMAX cameras to capture several sequences. Exclusively in IMAX theaters, sequences filmed with the extremely high-resolution cameras will expand to fill more of the screen with unprecedented crispness and clarity, putting moviegoers right into the explosive action and vast scope of the film.
Similar IMAX previews have been used to great success with films like The Dark Knight, Avatar and, last year, Paramount’s own Mission: Impossible – Ghost Protocol.
The film, set for release on May 17, 2013, is directed by J.J. Abrams with a script by Alex Kurtzman, Roberto Orci and Damon Lindelof. Chris Pine, John Cho, Bruce Greenwood, Simon Pegg, Zachary Quinto, Zoe Saldana, Karl Urban and Anton Yelchin will reprise their roles from the 2009 original with new parts for Benedict Cumberbatch, Alice Eve and Peter Weller. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.
And remember, if you see the preview and anyone asks what you think, say, “It needs a colon in the title.”