What’s in a trailer? Quite a lot, it would appear. With two Snow White movies scheduled for release in 2012 (don’t ask me why), the trailers are the first indication of which will succeed and which will fail. If quality has anything to do with it then Snow White and The Huntsman should trounce Mirror, Mirror at the box office.
First up is the Snow White and The Huntsman trailer which turned up online last week. Snow White and The Huntsman stars Kristen Stewart as Snow White and Charlize Theron as the Evil Queen. It’s dark, moody, brooding, and slightly sexual. It’s clearly aimed at adults, although will gain Twilight fans thanks to Stewart. And it’s an original take on the fairytale.
Snow White and The Huntsman Trailer
Then we have the Mirror, Mirror trailer which turned up online today. Mirror, Mirror stars Lily Collins as Snow White and Julia Roberts as the Evil Queen. It’s a mess. From the obviously-fake scenery to the woefully poor script this really doesn’t look good. It’s clearly aimed at children and people with an IQ of less than 100. And what the hell Roberts is doing agreeing to this I have no idea.
Mirror, Mirror Trailer
Am I wrong here? Have I missed some hidden brilliance about Mirror, Mirror? Perhaps I’m just too old and curmudgeonly to see the appeal. Trailers aren’t the be all and end all, obviously, but if they have any merit then this is the perfect example or how to make one and how not to make one.