It doesn’t take much for Universal to get excited. After the megaflop of “Battleship” and the minor flop of “The Five Year Engagement,” the studio was on edge for “Snow White and the Huntsman’s” opening weekend. Then the film opened at #1 with $56 million, exceeding expectations, and suddenly all was right with the world.
So right, in fact, that they’re already working on the sequel. David Koepp has been hired to write the script and they’re trying to get Rupert Sanders, director of the first film, to sign on to direct the second (Note to Universal: He’s going to want more money).
Maybe at another time or at another studio, a $56 million dollar opening with a B Cinemascore from audiences wouldn’t be considered enough for a sequel, but Universal is not only easily excited about a hit these days, but it’s particularly desperate to build a franchise. There are no “Avengers,” “X-Men,” or “The Hunger Games” at Universal, so they’ll grasp at whatever straws they can find.
The bright side, though, is that the first film was made in a rush to get out quickly on the heels of a competing Snow White film, “Mirror Mirror” (which was a bust). Now without anyone else in its way, maybe they can take some more time to make this one a little better.