Bad news if you had June 29th marked as one of the highlights of your moviegoing summer because of the release of “GI Joe: Retaliation.” Deadline reports that Paramount has decided to shift the movie to March 29, 2013 in order to give them time to convert the movie to 3D. They decided that the money that’s earned overseas with 3D movies makes it worth the time and expense. In a press release, Brian Goldner, president and CEO of Hasbro, said:
“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience,
3D is huge in Russia and China particularly, so any loss of US prime summer box office should be easily made up.
For a movie like this, a sequel to a movie that wasn’t a huge hit, an action movie with a good amount of foreign appeal, one that’s trying to get attention in between “The Dark Knight,” “The Avengers,” and “The Amazing Spider-Man,” this actually seems like a smart idea. The only controversial part is how late in the game this is coming. Paramount spent big money on Super Bowl ads for the movie, and there are plenty of billboards and posters out already; I’ve seen a lot. But again, Paramount feels it’s worth it, I guess. So go get that “GI Joe: Retaliation” poster with the 6.29.12 release date on it. Maybe it will be a collector’s item someday. Probably not.
“GI Joe: Retaliation” stars D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, Ray Stevenson, Channing Tatum, Bruce Willis and Dwayne Johnson.
Now “GI Joe: Retaliation” will face Andrew Niccol’s adaptation of Stephenie Meyer’s “The Host.” Meanwhile, Seth MacFarlane’s “Ted” has been bumped into “GI Joe’s” June 29th slot. So much calendar reshuffling!