“Cloud Atlas” is being described as an epic drama. Now it’s going to be epic in size, too. Warner Brothers has announced that the film will be released in IMAX theaters on October 26th, the same date as its regular theatrical release. It goes up against the Gerard Butler surfing movie “Chasing Mavericks,” the comedy “Fun Size,” and “Silent Hill: Revelation 3D.”
Will people want to shell out the extra bucks for a movie that’s geared more towards the award audience than the blockbuster audience? It does seem like it’s a movie that wants to have it both ways–critical acclaim, awards, and big box office. I’m just not sure if the same people who tend to head out for the “prestige” movies this time of year, and who may have read the book are the same people who are going to be interested in shelling out the extra money for the IMAX experience. It will be interesting to see what percentage of its box office comes from IMAX theaters.
Here’s what the press release says:
“Trailblazing filmmakers Tom Tykwer and the Wachowskis understand how to transport moviegoers through ground-breaking imagery and scale,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “We’re excited to build on our partnerships with Warner Bros. and the filmmakers and present this epic tale in IMAX.”
The IMAX release of “Cloud Atlas” will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theater geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
“Cloud Atlas” explores how the actions and consequences of individual lives impact one another throughout the past, the present and the future. Drama, mystery, action and enduring love thread through a story that unfolds in multiple lifetimes as one soul is shaped from a killer into a hero and a single act of kindness ripples across centuries to inspire a revolution.
Based on the best-selling novel by David Mitchell, “Cloud Atlas” is written for the screen and directed by Lana Wachowski, Tom Tykwer and Andy Wachowski. It features an ensemble cast led by Tom Hanks, Halle Berry, Jim Broadbent, Hugo Weaving, Jim Sturgess, Doona Bae, Ben Whishaw, James D’Arcy, Xun Zhou, Keith David, Susan Sarandon and Hugh Grant, all appearing in multiple roles.