CinemaCon: Theater Owners Talk Summer Hits

Is this a summer 2013 hit?

Deadline had an interesting report from Cinemacon, one of the annual gatherings for theater owners and the movie studios who love them. After seeing the presentations of this summer’s fare from the studios, here’s what the owners think their audiences will and will not come out to see:

  • They’re down on “Oblivion,” the Tom Cruise sci-fi movie that opens this week, saying original sci-fi doesn’t play well in the US and Cruise isn’t a bulletproof draw here. Universal and Cruise don’t care, though, because the movie opened big last weekend overseas, where Cruise is still a huge draw and original sci-fi–well, it doesn’t matter as long as it stars Cruise.
  • They also didn’t think “Pain & Gain” had much appeal, feeling that the broad comedy of the film fit poorly with the extreme gore and violence and the serious nature of the crimes in the based on a true story.
  • “Iron Man 3″ is considered a lock to be a big success. Then again, a cotton ball could predict that.
  • They loved the “Star Trek Into Darkness” footage and feel good about that. Same with “Man of Steel.”
  • The movie that got universal approval as a hit is “Fast & Furious 6,” thanks to the franchise’s loyal and diverse audience.
  • “Despicable Me 2″ is considered the winner amongst family films, but they’re leery of “Monsters University” after the 3D release of “Monsters, Inc.” went nowhere in December.

There also was positive reactions to the prospects of “The Hangover Part III” and Guillermo del Toro’s “Pacific Rim,” and to the Jennifer Aniston-Jason Sudeikis comedy “We’re the Millers.” The latter could be a sleeper hit, so maybe Aniston will finally earn that movie star label.

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