If you were looking for alternatives to “Iron Man 3,” the art house circuit provided a number of good options that did indeed attract audiences. The highest profile new entry, “The Iceman,” starring Michael Shannon, got off to a good start at four theater, earning $93,149 for a per screen average of $23,287. It will expand to 15-20 theaters next weekend.
Another newcomer, “What Maisie Knew,” starring Julianne Moore and Alexander Skarsgard, opened in just one theater in New York, but held its own there with a take of $23,268. They’ll expand slowly, adding a location in Los Angeles next week, then going a little bigger the following weekend.
Other new entries include the Danish film “Love Is All You Need,” which had an average of $9,739 from four theaters, and Olivier Assayas’s “Something in the Air,” which took in $15,000 from five theaters. The doc “Scatter My Ashes at Bergdorf’s” took in $38,294 at four theaters for a $9,574 average. So can we say that fashion documentaries are now officially a bullet-proof genre?
Last week’s winner, “Mud,” added 213 theaters for a total of 576 this weekend. Even with that big an expansion it held up well, earning $2,150,250, for an average of $3,733. They’re going to go up to between 700 and 800 locations next week.
So what’s up next week for those who don’t want to be in the scrum at the multiplex deciding between “Iron Man 3″ and “The Great Gatsby?” The art house offers the horror movies “Aftershock” and “No One Lives,” and the action movie “Java Heat.” There are also the docs “The Girls in the Band” and “Venus and Serena.” So…good weekend to catch up on “Mud” or “The Iceman,” it seems, doesn’t it?