How forever is forever? Like "Celeste and Jesse Forever 2? kind of forever?
What went on this weekend not at the multiplex? What did you see if you weren’t seeing “The Dark Knight Rises” again and most especially not seeing “Total Recall?”
It appears that those who weren’t in the mood for a remake of a 1990 Schwarzenegger flick were in the mood for a romantic comedy starring Rashida Jones and Andy Samberg. Their film, “Celeste and Jesse Forever,” led the pack this week with a $28,003 per screen average at four theaters. Jones co-wrote the script with Will McCormack and Lee Toland Krieger directed. I think every review or comment I heard about it was “Good first half, end doesn’t work.” Another romance, though without the comedy, was “360,” Fernando Meirelles’s version of the oft-told “La Ronde.” It played at Toronto last year and was lambasted by the critics, putting Mereilles on the defensive (really, really defensive), but has a cast with Anthony Hopkins, Jude Law, and Rachel Weisz, so it was an easy sale. As Magnolia pictures exec Matt Cowal put it, “It’s a smart and elegant movie that will appeal to the classic art-house audience.” We’ll see.
Two other new movies opened with thuds: “Soldiers Of Fortune” earned $445 per screen at 50 theaters. “The Babymakers” averaged $578 from 10 theaters. Oops.
“Killer Joe” had a good second week, expanding from just three theaters to fourteen for a $11,647 per screen. “Ruby Sparks” also jumped to 51 theaters for $6,252 per screen; it’s not on the same pace as “Little Miss Sunshine,” the film it’s often compared to because both were directed by Jonathan Dayton and Valerie Faris but it’s doing well.
Here are some numbers, courtesy of Deadline:
NEW
Celeste And Jesse Forever (Sony Pictures Classics) NEW [4 Theaters] Weekend $112,011, Average $28,003
360 (Magnolia Pictures) NEW [2 Theaters] Weekend $12,600, Average $6,300
Girlfriend Boyfriend (China Lion) NEW [16 Theaters] Weekend $27,933, Average $1,746
The Babymakers (Millennium Entertainment) NEW [10 Theaters] Weekend $5,783, Average $578
Soldiers Of Fortune (Roadside Attractions) NEW [50 Theaters] Weekend $22,251, Average $445
Returning / 2nd Weekend
Ai Weiwei: Never Sorry (Sundance Selects) Week 2 [26 Theaters] Weekend $65K, Average $2,500, Cume $65K
Killer Joe (LD Entertainment) Week 2 [14 Theaters] Weekend $163K, Average $11,647 , Cume $220,282
Ruby Sparks (Fox Searchlight) Week 2 [64 Theaters] Weekend $400K, Average $6,252, Cume $642,885
Searching For Sugar Man (Sony Pictures Classics) Week 2 [7 Theaters] Weekend $38,498, Average $5,500, Cume $81,848
Klown (Drafthouse Films) Week 2 [16 Theaters] Weekend $11.8K, Average $737, Cume $40K
And what’s up next week? We have Julie Delpy’s “Two Days in New York” and Spike Lee’s “Red Hook Summer,” plus the odd looking “Goats” with Vera Farmiga and David Duchovny. Okay there–
