Say, what if you didn’t want to see “The Amazing Spider-Man” this weekend? Well, my friend, then you could go to the art house and catch a worthy movie there.
The good news for the specialty box office is that there are some movies that have definitely caught on with the public and are making steady inroads with their small releases. “Beasts of the Southern Wild,” expanding to 19 theaters in its second week, had a fine per theater average of $19,673. “Moonrise Kingdom,” “To Rome with Love,” and “The Best Exotic Marigold Hotel” all are still performing steadily weeks into their runs. The bad news is that none of this weeks new movies caught on. “The Magic of Belle Isle” with Morgan Freeman, had a quiet start, and the Duplass brothers comedy “The Do-Deca-Pentathlon,” did worse, though Red Flag, the studio releasing it, is hoping good word of mouth and VOD will help.
Here are the numbers, courtesy of Deadline:
1. The Magic Of Belle Isle (Magnolia Pictures) NEW [4 Theaters] Weekend $11K, Average $2,750
2. The Do-Deca-Pentathlon (Red Flag) NEW [8 Theaters] Weekend $10K, Average $1,250
3. China Heavyweight (Zeitgeist) NEW [1 Theater] Weekend $2,804
Returning / 2nd Weekend
1. Beasts Of The Southern Wild (Fox Searchlight) Week 2 [19 Theaters] Weekend $375K Average $19,673, Cume $745,300
2. Take This Waltz (Magnolia Pictures) Week 2 [43 Theaters] Weekend $165K Average $3,837, Cume $412K
3. Neil Young Journeys (Magnolia Pictures) Week 2 [5 Theaters] Weekend $11,736 Average $2,347, Cume $34,144
Holdovers / 3RD+ Weekends
1. Moonrise Kingdom (Focus Features) Week 7 [884 Theaters] Weekend $4.641M, Average $5,251 Cume $26.892M
2. To Rome With Love (Sony Pictures Classics) Week 3 [806 Theaters] Weekend $3.5M Average $4,345, Cume $5.26M
3. The Best Exotic Marigold Hotel (Fox Searchlight) Week 10 [359 Theaters] Weekend $783K, Average $2,181, Cume $42.033M