Deadline notes that distributor A24 had success earlier this year with “Spring Breakers,” a teens gone bad movie, and they’re having it again with another one where kids commit felonies, Sofia Coppola’s “The Bling Ring.” It earned $210,000 at just three theaters. See? Crime DOES pay!! Here’s what A24 had to say about the opening:
“Sofia Coppola’s latest and greatest has certainly entered the zeitgeist and we look forward to capitalizing on this great success as we expand nationwide next weekend. It is the highest opening for a Sofia Coppola film since Lost in Translation and played to sold-out crowds in NY and LA on Friday and Saturday with the highest per screen average of the weekend.”
Another opener, the doc “20 Feet From Stardom,” which wowed audiences at Sundance, also did well with $52,211 from three theaters. Let’s give The Weinstein Company a chance to brag as well:
“The opening night film from this year’s Sundance Film Festival and winner of several coveted audience awards at high profile film festivals (Seattle, San Francisco and New Orleans) has received outstanding reviews (97% on Rotten Tomatoes with a 100% ‘liked it’ rating), played to sold out theaters and standing ovations at many screenings. The film, which shines a spotlight on the untold true stories of backup singers behind some of the greatest music over the last 50 years, opened with a significantly higher per screen average than comparable titles like Searching For Sugarman. Exceptional word of mouth in tandem with a robust publicity campaign positions the movie well as it rolls out into the top 50 markets over the next several weeks.”
The Chinese movie “So Young” earned $53 million in its first weekend in its native land. Here it earned $5K from three theaters. It’s always hard to leave home.
Last week’s big winner, Joss Whedon’s “Much Ado About Nothing,” expanded from 5 to 23 theaters and earned $162,580 for a $7,068 per screen average. Expansion will continue until all Whedonites are satisfied.
Next week! What will challenge “World War Z?” Two docs, “Assaulted: Civil Rights Under Attack” and “Downloaded,” plus “The Unfinished Song,” with Gemma Arterton and Christoper Eccleston, “This is Martin Bonner,” and “The Attack.” Looks like a good week to hope “Much Ado” or “The Bling Ring” expands to your area.