If you were hoping to get your hands on a Wii U on day of its release then your chances are dwindling rather rapidly. Various U.S. retailers have stopped taking pre-orders for the new Nintendo console, including GameStop.
GameStop isn’t letting just anyone pre-order a Wii U, now having removed the opportunity for regular customers to get in line. Instead, the retailer has created a waiting list exclusively for members of its PowerUp Rewards loyalty program.
According to CVG, GameStop president Tony Bartel said:
“Demand for Wii U has been off the charts, and we know many of our PowerUp Rewards members are anxious to get their hands on one. We’re happy to offer our customers this exclusive opportunity to join the wait list for this must-have item.”
This does suggest that the Wii U is doing much better than many people thought it would, at least in terms of the number of pre-orders. Or it could just be that GameStop is using the opportunity to promote PowerUp Rewards by inextricably linking the two together.
