Kate Moss Mascara Ads Banned After Fake Lashes Complaints

Complaints about Kate Moss’s use of fake eyelashes in a British mascara ad has caused the ads to be banned. Apparently the mascara brand Rimmel promised 70% more lift to get the London look but Moss just looks like she has fake lashes on, which complete invalidates the strength of the product.

Take a look at the picture below and see for yourself. Those can’t be natural lashes, can they?

Ad firm J Walter Thompson (JWT) insisted that Moss was not wearing false eyelashes, but did not provide documentary evidence to back it up. The firm admitted the lashes were enhanced after the shoot. The Advertising Standards Authority investigated complaints that the lashes were false and also challenged whether Rimmel could back up their claim that the mascara provided 70 per cent more lift. (link)